Digital Motivation: What, who and why?

Drawing used with thanks to Emily Redmond, Good Things Foundation
  1. What are the specific reasons people have for not engaging with the internet, below the level of ‘motivation’ or ‘trust’?
  2. How do these specific reasons vary by demographic (eg. unemployment, low skills, age), and which reasons are most important for different groups?
  3. To what extent are the reasons people give for being offline ‘masking’ other/deeper reasons or issues, including the role of proxy users?

Three things that particularly stood out to me (among many)

There are a lot of people that say “it’s not for me” and they now make up the lion’s share of non-users

We don’t yet have a common understanding of what ‘digital’ is (but we assume we do)

The link between your life circumstances and how you perceive the internet is profound (and it’s not all about age)

Find out more

--

--

--

Freelancer. Data and insight strategy through open working. Always social purpose and having conversations. Founded Sheffield Data for Good and Data for Action.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Google re-invents Avici — Aquila

How to measure glass-to-glass video latency?

Countdown to Gala 2017, Day 31: Excerpts from Issue #20 of the Movement Research Performance…

Using Android Vitals to build high quality Apps

8 awesome tech for good Christmas presents

Lenovo Yoga Book — A New Dimension

Top 10 Internet Of Things gadgets

What is Wi-Fi and How Does It Work?

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Tom French

Tom French

Freelancer. Data and insight strategy through open working. Always social purpose and having conversations. Founded Sheffield Data for Good and Data for Action.

More from Medium

How To Overcome Self-Doubt in Dancers During Initial Days?

Pump It Up

Diary of an Experimentalist

Payroll Management & HR Outsourcing